glo-bus.com

Sample Course Syllabi

Sample Semester Course Outline 1
(30 class meetings of 50-75 minutes)

Text: Thompson, Gamble, and Strickland, Strategy: Winning in the Marketplace, 1st Edition

GLO-BUS (2 practice decisions, 10 regular decisions at pace of 1 per week)

Day   Assignment/Activity
1   Orientation and course preview
2   Introduction to GLO-BUS; explanation of simulation game procedures; company assignments; distribution of decision schedule
3   Lecture on Chapter 1
4   Lecture on Chapter 2; coverage of key points in “Guide to Case Analysis” (available to class members in the Student Center at www.mhhe.com/thompson1e); first GLO-BUS practice decision due at 11:59 p.m.
5   Case discussion of Whole Foods Market (show video)
6   Case discussion of mGames
7   Lecture on Chapter 2; second GLO-BUS practice decision due at 11:59 p.m.
8   Lecture on Chapter 3
9   Lecture on Chapter 4; GLO-BUS decision for Year 6 due at 11:59 p.m.
10   Case discussion of Competition in the Bottled Water Industry (show video)
11   Lecture on Chapter 5; GLO-BUS decision for Year 7 due at 11:59 p.m.
12   Case discussion of Sears Roebuck or Dell Computer in 2003
13   Case discussion of Callaway Golf Company (show video); GLO-BUS decision for Year 8 due at 11:59 p.m.
14   Hour Examination, Chapters 1-5
15   Case discussion of Ocean Spray Cranberries in 2003; GLO-BUS decision for Year 9 due at 11:59 p.m.
16   Case discussion (or oral team presentation) of Pacific Cataract and Laser Institute
17   Case discussion (or oral team presentation) of Microsoft’s XBox or Alltrista’s Entry into the Home Canning Market in Hungary; GLO-BUS decision for Year 10 due at 11:59 p.m.
18   Case discussion of The Earth Moving Equipment Industry
19   Lecture on Chapter 6; GLO-BUS decision for Year 11 due at 11:59 p.m.
20   Case discussion of Smucker’s Acquisition of Jif and Crisco or Diageo Plc
21   Case discussion (or oral team presentation) of LVMH’s Diversification Strategy in Luxury Goods; GLO-BUS decision for Year 12 due at 11:59 p.m.
22   Lecture on Chapter 7
23   Lecture on Chapters 8 and 9; GLO-BUS decision for Year 13 due at 11:59 p.m.
24   Hour examination, Chapters 6-9
25   Case discussion of Robin Hood or The Transformation of BP or Howard Distribution Co.; GLO-BUS decision for Year 14 due at 11:59 p.m.
26   Case discussion of (or oral team presentation) of Continental Airlines: Sustaining the Turnaround
27   Case discussion of Southwest Airlines (show video); GLO-BUS decision for Year 15 due at 11:59.pm
28   Case discussion (or oral team presentation) of K mart; GLO-BUS peer evaluations due
29   Case discussion of The Portman Ritz Carlton Shanghai
30   Case discussion of The Collapse of Enron (show video) or Smithfield Foods or Whirlpool Financial National Bank
Final Exam: In-class written case



Sample Semester Course Outline 2
(30 class meetings of 50-75 minutes)

Text: Thompson, Gamble, and Strickland, Strategy: Winning in the Marketplace, 1st Edition

GLO-BUS (2 practice decisions, 8 regular decisions compressed into last five weeks of course)

Day   Assignment/Activity
1   Orientation and course preview
2   Lecture on Chapter 1
3   Lecture on Chapter 2; coverage of key points in “Guide to Case Analysis” (available to class members in the Student Center at www.mhhe.com/thompson1e)
4   Case discussion of Whole Foods Market (show video)
5   Case discussion of Sears Roebuck and Co.
6   Lecture on Chapter 2
7   Lecture on Chapter 3
8   Lecture on Chapter 4
9   Case discussion of Green Mountain Coffee Roasters
10   Lecture on Chapter 5
11   Introduction to GLO-BUS; explanation of procedures; company assignments; distribution of decision schedule; class discussion of Alltrista’s Entry into the Home Canning Market in Hungary
12   Case discussion of Pacific Cataract and Laser Institute; GLO-BUS practice decision 1 due at 9:00 a.m.
13   Hour Examination, Chapters 1-5
14   Case discussion of Dell Computer or Competition in the Bottled Water Industry; GLO-BUS practice decision 2 due at 9:00 a.m.
15   Case discussion of The U.S. Publishing Industry in 2001 (A); GLO-BUS decision for Year 6 due at 9:00 a.m.
16   Case discussion of U.S. Publishing Industry in 2001 (B)
17   Case discussion (or oral team presentation) of The Earth Moving Equipment Industry; GLO-BUS decision for Year 7 due at 9:00 a.m.
18   Case discussion of Global Market Opportunity in Olive Oil: The Case of Baser Food
19   Lecture on Chapter 6; GLO-BUS decision for Year 8 due at 9:00 a.m.
20   Case discussion of Diageo Plc
21   Case discussion (or oral team presentation) of LVMH’s Diversification Strategy in Luxury Goods; GLO-BUS decision for Year 9 due at 9:00 a.m.
22   Lecture on Chapter 7
23   Lecture on Chapters 8 and 9; GLO-BUS decision for Year 10 due at 9:00 a.m.
24   Hour examination, Chapters 6-9
25   Case discussion of The Transformation of BP or Howard Distribution Company; GLO-BUS decision for Year 11 due at 9:00 a.m.
26   Case discussion of Maple Leaf Foods: Leading Six Sigma Change
27   Case discussion of (or oral team presentation) of K mart: Striving for a Comeback; GLO-BUS decision for Year 12 due at 9:00 a.m.
28   Case discussion (or oral team presentation) of Southwest Airlines (show video)
29   Case discussion of The Collapse of Enron; GLO-BUS decision for Year 13 due at 9:00 a.m.
30   Case discussion of Smithfield Foods or Whirlpool Financial National Bank; GLO-BUS peer evaluations due at 9:00 a.m.
Final Exam: In-class written case



Sample Semester Course Outline 3
(30 class meetings of 50-75 minutes)

Text: Strategic Management: Concepts and Cases

GLO-BUS (2 practice decisions, 10 regular decisions at pace of 1 per week)

Day   Assignment/Activity
1   Orientation and course preview
2   Introduction to GLO-BUS; explanation of simulation game procedures; company assignments; distribution of decision schedule
3   Lecture on Chapter 1
4   Lecture on Chapter 2; coverage of key points in “Guide to Case Analysis”; first GLO-BUS practice decision due at 11:59 p.m.
5   Case discussion of Andrea Jung’s Makeover of Avon Products (show video)
6   Case discussion of World Wrestling Federation (A)—show video
7   Lecture on Chapter 3; second GLO-BUS practice decision due at 11:59 p.m.
8   Lecture on Chapters 4 and 5
9   Lecture on Chapters 5 and 6; first GLO-BUS decision due at 11:59 p.m. (Year 6)
10   Case discussion of Elan and the Competition Ski Boat Industry
11   Lecture on Chapters 7 and 8; second GLO-BUS decision due at 11:59 p.m. (Year 7)
12   Case discussion of PFS: Daisytek’s Growth Strategy or Colorado Creative Music
13   Case discussion of Krispy Kreme Doughnuts; third GLO-BUS decision due at 11:59 p.m. (Year 8)
14   Hour Examination, Chapters 1-8
15   Case discussion of Azalea Seafood Gumbo Shoppe; fourth GLO-BUS decision due at 11:59 p.m. (Year 9)
16   Case discussion (or oral team presentation) of KFC and the Global Fast Food Industry
17   Case discussion (or oral team presentation) of eBay in 2002 (show video); fifth GLO-BUS decision due at 11:59 p.m. (Year 10)
18   Case discussion of FedEx Corp.: Structural Transformation through e-Business
19   Lecture on Chapters 9 and 10; sixth GLO-BUS decision due at 11:59 p.m. (Year 11)
20   Case discussion of PepsiCo’s Acquisition of Quaker Oats
21   Case discussion (or oral team presentation) of Avid Technology; seventh GLO-BUS decision due at 11:59 p.m. (Year 12)
22   Lecture on Chapter 11
23   Lecture on Chapters 12 and 13; eighth GLO-BUS decision due at 11:59 p.m. (Year 13)
24   Hour examination, Chapters 9-13
25   Case discussion of Perdue Farms; ninth GLO-BUS decision due at 11:59 p.m. (Year 14)
26   Case discussion of Southwest Airlines (show video)
27   Case discussion of (or oral team presentation) of Gordon Bethune’s Turnaround Strategy for Continental Airlines; last GLO-BUS decision due at 11:59.pm (Year 15)
28   Case discussion (or oral team presentation) of West Indies Yacht Club; GLO-BUS peer evaluations due
29   Case discussion of Optivus Technology
30   Case discussion of Doubleclick Inc. or E & J Gallo Winery
Final Exam: In-class written case



Sample Quarter Course Outline 1
(20 class meetings of 75 minutes)

Text: Strategic Management: Concepts and Cases

GLO-BUS (2 practice decisions, 8 regular decisions compressed into last 5 weeks of course)

Day   Assignment/Activity
1   Orientation and course preview
2   Lecture on Chapter 1
3   Lecture on Chapter 2; coverage of key points in “Guide to Case Analysis”
4   Case discussion of The Solar Feeder
5   Case discussion of Pi Kappa Phi Fraternity
6   Lecture on Chapter 3
7   Lecture on Chapters 4 and 5
8   Lecture on Chapters 5 and 6
9   Case discussion of ZAP and the Electric Vehicle Industry
10   Case discussion of KFC and the Global Fast food Industry or Colorado Creative Music
11   Lecture on Chapters 7 and 8; first GLO-BUS practice decision due
12   Case discussion of ChicagoTribune.com; second GLO-BUS practice decision due
13   Case discussion of Nucor in 2001; Year 6 GLO-BUS decision due
14   Lecture on Chapters 9 and 10; Year 7 GLO-BUS decision due
15   Case discussion of PepsiCo’s Acquisition of Quaker Oats; Year 8 GLO-BUS decision due
16   Lecture on Chapter 11; Year 9 GLO-BUS decision due
17   Lecture on Chapters 12 and 13; Year 10 GLO-BUS decision due
18   Hour examination, Chapters 1-13; Year11 GLO-BUS decision due
19   Case discussion of Perdue Farms or Conseco’s Implementation of a New Cash Management System; Year 12 GLO-BUS decision due
20   Case discussion of Moss-Adams LLP or AES Corporation; Year 13 GLO-BUS decision due
Final Exam: In-class written case



Sample Schedule of Class Activities and Assignments
(24 class meetings of 90 minutes)

Concept-TUTOR self-tests, Case-TUTORÔ, and GLO-BUS - 2 practice decisions, 8 regular decisions throughout term)

Text: Thompson, Gamble, and Strickland, Strategy: Winning in the Marketplace, 1st Edition

Day   Assignment/Activity
1   Orientation and course preview; formation of teams for simulation game; first simulation game decision due on Day 3 by 4:00 p.m

Lecture on Chapter 1
2   Completion of lecture on Chapter 1 and brief discussion of GLO-BUS

Read prior to class:   Thompson, Gamble, and Strickland, Chapter 1 and Participant’s Guide for GLO-BUS
3   Lecture on Chapter 2—the tools of industry and competitive analysis.

Required hand-in: Printout showing your scores on the Concept-TUTOR self tests for Chapter 1

Read prior to class:  Thompson and Strickland -- Chapter 2

First practice decision on GLO-BUS is due this afternoon by 4:00 p.m. along with Practice Decision Quiz on mechanics of GLO-BUS (20 multiple choice questions)
4   Lecture on company situation analysis (Chapter 3).  Brief discussion of use of Case-Tutor case preparation exercises.

Read prior to class today:  Thompson, Gamble, and Strickland, Chapter 3.
5   Class discussion of Whole Foods Market (show video)

Bring your completed Case-TUTOR printouts for this case to class—they will be taken up at the end of the period as a check of your preparation for class. 

Required hand-in: Printout showing your scores on the Concept-TUTOR self tests for Chapters 2 and 3

GLO-BUS Practice Decision 2 due at 10:00 a.m.

Background reading:  If this is your first experience with case analysis, please read “A Guide to Case Analysis” in the Student Center at www.mhhe.com/thompson1e.
6   Class discussion of WGirl, WBoy Calendars—see the Case-TUTOR software for study questions to use in preparing this case for class discussion; bring your notes on the answers to the study questions to class
7   Class discussion of Competition in the Bottled Water Industry (show video)—bring your printouts of the Case-TUTOR case preparation exercise for this case to class for use in the class discussion
8   Lecture on strategy and competitive advantage

GLO-BUS decision for Year 6 due at 10:00 a.m.

Read:  Thompson, Gamble, and Strickland, Chapter 4
9   Lecture on and strategies for global business environments

Read:  Thompson, Gamble, and Strickland, Chapter 5
10   Class discussion of Dell Computer in 2003; bring your Case-TUTOR printouts to class.

Required hand-in: Printout showing your scores on the Concept-TUTOR self tests for Chapters 4 and 5.

GLO-BUS decision for Year 7 due at 10:00 a.m.
11   Class discussion of Green Mountain Coffee Roasters; bring your completed Case-TUTOR printouts to class.
12   Oral team presentations on Artemis Images

GLO-BUS decision for Year 8 due at 10:00 a.m.; also GLO-BUS Quiz 2 is due at same time
13   Written case assignment and class discussion of assigned case (case and nature of written assignment to be announced—good suggestions include Ocean Spray Cranberries, Pacific Cataract and Laser Institute, Microsoft’s XBox, and Callaway Golf
14   Lecture on corporate strategy and strategic analysis of diversified companies.

GLO-BUS decision for Year 9 due at 10:00 a.m.

Read:  Thompson, Gamble, and Strickland, Chapter 6.
15   Class discussion of Smucker’s Acquisition of Jif and Crisco; bring your completed Case-TUTOR printouts to class.

Required hand-in
: Printout showing your scores on the Concept-TUTOR self tests for Chapter 6
16   Lecture on strategy implementation and execution.

GLO-BUS decision for Year 10 due at 10:00 a.m.

Read:  Thompson, Gamble, and Strickland, Chapters 7, 8, and 9.
17   Class discussion of K-Mart: Striving for a Comeback (show video); utilize the study questions on Case-TUTOR to prepare this case and bring your notes for these questions to class for use during the class discussion

Required hand-in: Printout showing your scores on the Concept-TUTOR self tests for Chapters 7, 8, and 9
18   Hour exam on Chapters 1-9.

GLO-BUS decision for Year 11 due at 10:00 a.m.
19   Class discussion of Southwest Airlines (show video); bring the printouts of your Case-Tutor work to class for use in the class discussion
20   Oral team presentations of Global Market Opportunity in the Olive Oil Industry

GLO-BUS decision for Year 12 due at 10:00 a.m.
21   Oral team presentations of Valassis Communications
22   Oral Team Presentations of Continental Airlines: Sustaining the Turnaround

Oral Presentation Assignment (all presenters):  What is your assessment of Gordon Bethune’s performance as Continental’s CEO? What has he accomplished?  What is the culture like at Continental Airlines?  What is your appraisal of his actions following the September 11 terrorist attacks? What recommendations would you make to Gordon Bethune as the company enters 2003?

GLO-BUS decision for Year 13 due at 10:00 a.m.
23   Oral team presentations of Diageo Plc

GLO-BUS peer evaluations and self-evaluation due at 10:00 a.m.
24   Oral team presentations of Kmart: Striving for a Comeback
Final Exam: In-class written case



Sample Schedule of Class Activities and Assignments
(24 class meetings of 90 minutes)

Concept-TUTOR self-tests, Case-TUTORÔ, and GLO-BUS - 1 practice decision, 9 regular decisions throughout term)

Text: Thompson & Strickland, Strategic Management: Concepts and Cases, 13th Edition

Day   Assignment/Activity
1   Orientation and course preview; formation of teams for simulation game; first simulation game decision due on Day 3 by 4:00 p.m.

Lecture on Chapter 1
2   Lecture on Chapters 1 & 2 and discussion of GLO-BUS

Read prior to class:   Thompson and Strickland, Chapters 1 & 2  and Participant’s Guide for GLO-BUS
3   Completion of discussion of Chapters 1 and 2; lecture on Chapter 3—the tools of industry and competitive analysis.

Required hand-in: Printout showing your scores on the Concept-TUTOR self tests for Chapters 1 and 2

Read prior to class:  Thompson and Strickland -- Chapter 3

First practice decision on GLO-BUS is due this afternoon by 4:00 p.m. along with Practice Decision Quiz on mechanics of GLO-BUS (20 multiple choice questions)
4   Continuation of lecture on Tools of Industry and Competitive Analysis (Chapter 3); lecture on company situation analysis (Chapter 4).  Brief discussion of use of Case-TUTOR case preparation exercises.

Read prior to class today:  Thompson and Strickland, remainder of Chapter 3 and all of Chapter 4.
5   Class discussion of Andrea Jung’s Makeover of Avon Products

Bring your completed Case-TUTOR printouts for this case to class—they will be taken up at the end of the period as a check of your preparation for class. 

Required hand-in: Printout showing your scores on the Concept-TUTOR self tests for Chapters 3 and 4

GLO-BUS decision for Year 6 due at 10:00 a.m.

Background reading:  If this is your first experience with case analysis, please read “A Guide to Case Analysis” in your textbook prior to reading and preparing the assigned case.
6   Class discussion of The Solar Feeder case—see the Case-TUTOR software for study questions to use in preparing this case for class discussion; bring your notes on the answers to the study questions to class
7   Class discussion of ZAP Corp. and the Electric Vehicle Industry—bring your printouts of the Case-TUTOR case preparation exercise for this case to class for use in the class discussion
8   Lecture on strategy and competitive advantage and strategies for global business environments

GLO-BUS decision for Year 7 due at 10:00 a.m

Read:  Thompson and Strickland, Chapters 5 and 6
9   Lecture on e-commerce strategies and tailoring strategy to fit specific industry and company situations

Read:  Thompson and Strickland, Chapters 7 and 8
10   Class discussion of eBay in 2002; bring your Case-TUTOR printouts to class.

Required hand-in: Printout showing your scores on the Concept-TUTOR self tests for Chapters 5 through 8.

GLO-BUS decision for Year 8 due at 10:00 a.m.
11   Class discussion of Krispy Kreme Doughnuts; bring your completed Case-TUTOR printouts to class.
12   Oral team presentations on Colorado Creative Music

GLO-BUS decision for Year 9 due at 10:00 a.m.; also GLO-BUS Quiz 2 is due at same time
13   Written case assignment and class discussion of assigned case (case and nature of written assignment to be announced—good suggestions include Dakota Growers Pasta, Azalea Seafood Gumbo Shoppe, Nucor in 2001, ChicagoTribune.com, or South African Breweries
14   Lecture on corporate strategy and strategic analysis of diversified companies.

GLO-BUS decision for Year 10 due at 10:00 a.m.

Read:  Thompson & Strickland, Chapters 9 and 10.
15   Class discussion of Unilever’s Acquisition of Ben & Jerry’s, Slimfast, and Best Foods; bring your completed Case-TUTOR printouts to class.

Required hand-in: Printout showing your scores on the Concept-TUTOR self tests for Chapters 9 and 10
16   Lecture on strategy implementation and execution.

GLO-BUS decision for Year 11 due at 10:00 a.m.

Read:  Thompson & Strickland, Chapters 11, 12, and 13.
17   Class discussion of Perdue Farms; utilize the study questions on Case-TUTOR to prepare this case and bring your notes for these questions to class for use during the class discussion

Required hand-in: Printout showing your scores on the Concept-TUTOR self tests for Chapters 11, 12, and 13
18   Hour exam on Chapters 1-13; Quiz on The Business Strategy Game.

GLO-BUS decision for Year 12 due at 10:00 a.m.
19   Class discussion of Moss-Adams LLP; utilize the study questions on Case-TUTOR to prepare this case and bring your notes for these questions to class for use during the class
20   Oral team presentations of PepsiCo’s Acquisition of Quaker Oats

Assignment (all presenters): What is your assessment of PepsiCo’s business portfolio and the company’s strategy? What recommendations would you make to the company’s senior executives?

Required hand-in for students not making oral presentations: The Case-TUTOR printouts of the case preparation exercise for PepsiCo will be collected at the end of the class period to check on the caliber of your preparation for class

GLO-BUS decision for Year 13 due at 10:00 a.m.
21   Oral team presentations of Nucor in 2001

Assignment (all presenters): What is your assessment of Nucor’s growth strategy?  Is the company well-positioned—why or why not? What does a SWOT analysis reveal about Nucor?  What recommendations would you make to Nucor’s management? 
22   Oral Team Presentations of Gordon Bethune’s Turnaround Strategy for Continental Airlines

Oral Presentation Assignment (all presenters):  What is your assessment of Gordon Bethune’s performance as Continental’s CEO? What has he accomplished?  What is the culture like at Continental Airlines?  What is your appraisal of his actions following the September 11 terrorist attacks? What recommendations would you make to Gordon Bethune as of late Fall 2001?

GLO-BUS decision for Year 14 due at 10:00 a.m.
23   Oral team presentations of West Indies Yacht Club Resort

Oral Presentation Assignment (all presenters):  What problems do you see at West Indies Yacht Club?  What recommendations would you make to management?

GLO-BUS peer evaluations and self-evaluation due at 10:00 a.m.
24   Oral team presentations of Optivus Technology

Oral Presentation Assignment (all presenters):  What problems do you see at Optivus Technology? Why is the company struggling to implement and execute the strategy Jon Slater has crafted? What strengths and weaknesses do you see in the company’s approach to strategy implementation? What recommendations would you make to management?
Final Exam: In-class written case